This week, a word came to mind that I liked and started using.

“Haymaker.”

To me, the delivery of a “haymaker” occurs when separate groups align to deliver one message on a single issue at the same time on the same day. The goal is not to form one group. Instead, the goal is to bring together distinctly different groups into a single issue-based coalition.

The goal is not to form one group. This is not about persuading people to be in your group, or my group.  It’s all about the issue.

Over the past few years, we’ve seen the beginning and the evolution of reform-based movements: the Tea Party, Occupy Wall Street, and the groups that worked to opposed Citizens United after it passed.

All of these have done incredible work and delivered some excellent right hooks and left jabs to the system at large.

But it is important to realize that no one group (or even a small collection thereof) is capable of reforming these issues.  It is only when we isolate on each issue collectively and form large issues-based coalitions that we can deliver the haymakers necessary to effect change in two political parties. (Two parties who, as far as I can tell, refuse to acknowledge the elephants in the room: a corrupt banking system, systematic racism, energy inefficiency — pick your poison.)

Knowing that we must align together around single issues at the same time, we are launching our first haymaker this morning with Russell Simmons, GlobalGrind.comThe Huffington Post and Deepak Chopra.

Russell and I have coauthored a piece called “Occupy The Dream: The Mathematics of Racism.” It discusses how Greedy Bastards have rebranded racism and made it acceptable through the massive disproportionate incarceration of young black and hispanic men in this country.

I look forward to working with you on this issue over the coming months. To help deliver the haymaker today, I ask you to share the above links on FacebookTwitter, email, anywhere you can.  I urge you to read it and send it to others.  This issue is too critical not to.

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As you know by now, my first ever book was officially published this week.  In it, I define the six major issues we must reform and how we can do it. The goal of Greedy Bastards and GreedyBastards.com is to focus all Americans on the misaligned interests in the systems we depend the most upon — banking, trade, health, education, energy and the government. My hope is that as we focus on these issues, we can learn to form broad yet tactical coalitions to help us deliver even bigger haymakers all the time.

In case you missed it, here are some highlights from the first week of appearances: I stopped by Rachel MaddowMorning JoeDeepak Homebase with AriannaWNYC’s Brian Lehrer ShowThe Today Show and the FireDogLake Book Salon.  Look for us this week on our west coast book tour, which you can find out more about here.

Thanks again for all your support on the book, and this mission at large.

Onward and upward!

Dylan