The problem with poll tested campaigning can be summed up in a very simple way. Two politicians of two completely different political parties both want to be your president, your senator, your congressperson–whatever it may be. They don’t actually believe anything. They simply are interpreting whatever the data in the polls is and then seeking to pander to the fears and desires of that poll.
Here’s a classic example: a patient’s bill of right polls well. So, the Democrat comes out with a patient’s bill of rights, the Republican comes out with a patient’s bill of rights. The Democrat’s patient’s bill of rights says, “If your doctor chops your leg off, you can sue them.” The Republican patient’s bill of rights says, “If a doctor chops off your leg off, you can’t sue them.” Neither political party is trying to make sure that there’s no doctors chopping people’s legs off.
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The views expressed here are solely those of the author in his private capacity and do not in any way represent the views of dough inc.
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