FOR IMMEDIATE RELEASE
ROBIN HOOD STREAMS CONVERSATION BETWEEN TOM BROKAW AND ADMIRAL MIKE MULLEN FROM ANNUAL GALA
May 9, 2011
The Robin Hood Foundation, a public charity which targets poverty in New York City by funding and partnering with the best and most effective programs to get maximum results, will be streaming a portion of their annual gala online on Monday, May 9 to the public for the first time in their history.
On stage during the evening, Tom Brokaw will moderate a conversation with Admiral Mike Mullen, Chairman of the Joint Chiefs of Staff, to discuss the challenges facing veterans in New York City. Robin Hood has created a short film profiling two Iraq veterans and their struggles as they return from active duty. In partnership with Livestream, the live video will play from Robin Hood’s Facebook page: facebook.com/robinhood
Last month, Robin Hood announced it will create a program that will aid the growing number of veterans, reservists, national guardsmen and their families living in poverty in New York City. Robin Hood hopes to raise $30 million during this year’s gala to fund their overall poverty-fighting efforts.
Robin Hood is reaching out to form streaming partnerships with websites, blogs, and other online sites that would like to participate in showcasing this year’s special event online. Partners will be acknowledged after the event concludes.
HOW TO BECOME A STREAMING PARTNER:
Step 1: Have your web manager copy the event’s Livestream video embed code from here and paste it into your own website.
Step 2: Email firstname.lastname@example.org the link to your website before Monday May 9th, 2011 at 2:00 PM EST so Robin Hood can keep track of partners.
Step 3: Tweet @RobinHoodNYC the link to your website.
Step 4: Tag Robin Hood on Facebook, with your link attached to the Facebook post.
Lady Gaga will perform a full-length concert that evening for the dinner-goers. Brian Williams will serve as the host, and robust fundraising and silent auctions will mark the evening, with Robin Hood expecting to raise nearly $30 million for its charities.
The gala’s co-chairmen are BlackRock Inc. (BLK) chairman and co-founder Laurence D. Fink, New York real estate developer Richard S. LeFrak and Robin Hood board member David M. Solomon, co-head of Goldman Sachs Group Inc. (GS)’s investment banking unit. Robin Hood’s annual benefit will be held at the Jacob Javits Center on May 9.
For more information on Robin Hood, please visit robinhood.org.
ABOUT ROBIN HOOD
For more than 20 years, Robin Hood has fought poverty in New York City. We find, fund and partner with programs that have proven they are an effective remedy to poverty and are a consistent force for good in the lives of New Yorkers in need. We employ a rigorous system of metrics and third-party evaluation to ensure grantee accountability. The board pays all administrative and fundraising costs, so 100 percent of donations goes directly to helping New Yorkers in need build better lives. We work closely with our grantees to make them more effective, enabling them to assist even more people. In 2010, Robin Hood invested over $132 million in 200 programs and schools, directly touching the lives of over 650,000 New Yorkers.